Reimagine Your Role
The New Home Economist
A Free Workbook for Mothers Reimagining Their Identities at Home

You didn't lose yourself. You got promoted to a role nobody trained you for.

For the woman who built a career, put it aside for home, and freezes every time someone asks what she does now.

Reimagine Your Role is a free workbook for mothers who left careers they were proud of to be home with their kids — the ones who love this season and still miss pieces of who they used to be, sometimes in the same breath. It's one short video and three short exercises, about 20–30 minutes total, done during nap time, in the car before you go inside, or after everyone's finally asleep. No app, no login, no account to make — just a PDF, and a couple of questions you've probably been avoiding.

Download the Free Workbook → You'll get instant access.
You Contain Multitudes page from the workbook
The Identity Reimagination Audit page from the workbook
The Beautiful Context Shifting page from the workbook
Reimagine Your Role workbook cover
Free
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If you froze the last time someone asked “so, what do you do?” — you're not alone.

You've tried laughing it off, changing the subject, or reaching for a word like “sabbatical.” But the question keeps coming back, and so does that same tangle in your chest.
  • You've stood at a party, in the pickup line, at a family dinner, and heard yourself stammer something vague about “taking some time” — because the truth felt too complicated to say out loud.
  • You still remember exactly what you were known for at work — and some days you're not sure that version of you exists anymore.
  • Nobody claps when you get a feverish kid through the night, or finally crack your toddler's particular language. The feedback loop that used to tell you you were good at your job just… stopped.
  • You catch yourself at 2pm on a random Tuesday — untangling a logistics knot, talking someone off a ledge, holding six things in your head at once — and think, huh, that's the exact same skill I used to get paid for.
  • And if you're honest, there's a quieter fear underneath all of it: that if you don't figure out who you are now, you'll wake up one day and realize you never did.

Here's the thing nobody tells you: it isn't that you're doing this wrong. There's no onboarding packet when you leave corporate for home. So I made one.

Imagine knowing exactly who you are now — without leaving who you were behind.

  • Imagine someone asks what you do, and instead of freezing, you have a sentence ready — one that's true, all of you, and said without apology.
  • You start noticing your old skills everywhere: the project manager who's now running a household of small humans (and maybe a farm animal or two), the negotiator now brokering swimsuit-in-January standoffs. Same skill. Tougher stakeholders, arguably.
  • The contradiction you've been feeling — the achiever and the mother, both real, both yours — stops feeling like proof something's wrong, and starts feeling like exactly what it is: two true versions of you, learning to live in the same body.
  • You stop treating the woman who built a career and the woman raising these kids like they're competing for the same chair. You start treating them like multitudes.

This isn't about going back to who you were. It's about honoring her while you become someone new.

Yes, I want to reimagine my role → Free. Instant download. Twenty to thirty minutes, whenever you can grab a little time.
What's Inside

Here's exactly what's inside Reimagine Your Role.

One short video and three exercises that walk you from “I don't know who I am anymore” to a real answer — the start of your onboarding to the most important job you've ever had.
01

The welcome video

A quick orientation (with captions, so you can watch it on mute) to get you in the right headspace before you start writing. No pep talk, just permission to begin.

02

The Identity Reimagination Audit

Five prompts that map what you were known for at work, what you're still quietly great at, and the version of yourself you're most afraid you lost — so you can see, in your own handwriting, that she isn't actually gone.

03

The Beautiful Context Shifting exercise

A simple two-column exercise where you name what you built back in your old job, then watch, in real time, how it's already showing up in your life at home. (You'll be surprised how fast the list fills in.)

04

Letting Your Identity Shift

Four honest questions about the contradictions you feel between who you trained yourself to be at work and who you're being asked to be at home, so those contradictions stop feeling like evidence something's wrong with you.

05

You Contain Multitudes

A short reflection where you reach back to your career-woman self and ask her what she'd want you to know right now. (This is the one that gets almost everyone.)

Get the whole thing as one PDF — printable or viewable right on your phone, so it works during naptime, the carpool line, or after bedtime, wherever you actually have twenty minutes.

Kristen Buchanan holding her newborn
About Kristen

Hi, I'm Kristen.

Why I made this.

I'm a mother of three, a former consultant and startup CEO, a farmer, a fiber artist, a perpetual considerer, and a handful of other things. I contain multitudes, and so do you.

When I closed my venture-funded startup to stay home with my son, someone asked me what I do, and I froze. My women's college education, my consulting career, my startup pedigree — none of it had prepared me for those ten seconds. I mumbled something about “exploring new businesses,” because it was the only script I had.

I went looking for a space made for women like us — the ones who left careers we were proud of, who love being home and still miss who we were, who refuse to pick just one version of themselves. I couldn't find it. So I built it.

Reimagine Your Role is the onboarding nobody gives you when you leave corporate for home. I made it because I needed it first.

This costs you nothing but twenty minutes — and I mean that.

There's no upsell buried in the download, no fine print. It's free because I think every mother going through this deserves an onboarding, whether or not she ever buys another thing from me.

The only real ask is a little honesty with yourself. And if a question stops you in your tracks — that's not the workbook working against you. That's it working.

Questions

A few things you might be wondering.

I'm already stretched so thin. Do I really have time for this?

It's built for that. One short video, three exercises, 20–30 minutes total — nap time, the car before you go inside, after everyone's asleep. You don't need a free afternoon. You need twenty minutes and a pen.

What if it brings up things I'd rather not think about?

That can happen, and it's normal — these are real questions, not fluffy ones. You get to go at your own pace, and you're not doing it alone; I'll check in by email over the next several days to walk through it with you.

I'm not even sure I miss my old career. Is this still for me?

Yes. This isn't about wanting your old job back. It's about not losing track of any version of yourself along the way — the one who built things, the one raising these kids, and the one you're still becoming.

You were hired for a totally new kind of job the day you became a mother. This is your onboarding.

You've been carrying two versions of yourself around — the one who built a career, and the one building a home — and wondering if you have to choose. You don't. You just need twenty minutes, a few honest questions, and permission to remember that you contain multitudes.

Download Reimagine Your Role — free → From one mother of multitudes to another — I'm glad you're here.
Reimagine Your Role
The New Home Economist  ·  www.thenewhomeeconomist.com